Businesses today are facing inflation, higher taxes, a contracting economy, more regulations, and competition from overseas, to just name a few challenges. Those companies who embrace new tools to optimize their client acquisition strategies will be better positioned to protect themselves against these economic challenges.
Not too long ago businesses claimed that being online was not necessary. Then they claimed that email was not going to be used. Then it was blogs and e-newsletters. And now today it is Facebook and Twitter. Gone are the days of kids passing notes in class. In their place we have texting, tweeting, and Facebook updates.
The simple fact is that today's world is becoming more and more fast paced. Whether a person feels that it
is a good thing or not, it is happening. Communication used to consist of a letter, a phone call, or a face-to-face meeting. Now, young and old alike are mastering the art of 5 second conversations.
So what does this mean for business? For sales? It means you must adapt and keep up. We can try to fight this revolution in communication styles, but it is a losing battle. Some companies have embraced this new style whole heartedly by having social media teams that blast their message out on a minute-by-minute basis. Others have implemented twittering throughout the company to stay in touch during the work day. Still others are implementing more and more online tools in order to become more efficient and more effective.
But which online tools are worth the time? Which ones have proven a waste of your valuable time? We would love to hear your thoughts.
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