Start with the basics!
Generating qualified sales leads is an essential part of any successful business. Too often sales people have the willingness to meet with any prospect—whether they are qualified or not. There are several factors that are involved in making sure a lead is a quality lead, and new online tools are taking you beyond prospecting, toward true relationship development. Tom Peters said; "The basics are the basics are the basics." It's important to note that any tools are only affective once you' understand the basics:
First, do they even have the capability to afford your product or service? Many prospects may be willing, but they may not be able.
Second, are you meeting with the decision maker—or are you wasting your time with someone who cannot even purchase your product? Many sales people have found themselves in this trap. They sit down with people whom they believe to be qualified sales leads and spend hours of their time nurturing the relationship, only to find out when it is time to sign on the dotted line that the only person who has the power to make the decision is 10 floors up.
Third, what is the likelihood that they need your product or service? Your copier may be the best copier on the market, but if your prospect just bought a new copier last week there is probably nothing you can say to get them to buy your product…no matter how much better yours is than the one they already bought.
Finally, after researching your lead to find out if they can afford your product or service, whether the name you have is that of the decision maker, and if they need your product or service, you run into one of the most difficult problems there is. How do you get in front of the decision maker? That is where OneDegreeConnected.com comes in. One Degree Connected knows that getting introduced to these decision makers in the proper way is essential.
By utilizing and leveraging the relationship you have with your current database and network of clients, associations, and friends, OneDegreeConnected.com allows for sales optimization. Often times we do not know how powerful or circle of influence is, and who are clients know. Ask yourself this question? Have you ever sat down with people from your network and specifically asked them who they would like to meet, and then have them do the same for you? Even if you have gone that far you still need an efficient way to organize this information. OneDegreeConnected.com allows this to happen in a matter of seconds.
While your competitor's sales people are sitting and wondering how to get referrals, you can utilize OneDegreeConnected.com to target your ideal client and get introduced in an efficient and professional way from someone they already know, respect, and trust. Now instead of qualifying leads, you are creating a buzz about you and what you have to offer thru efficiently leveraging a credible multiple referral tool.
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