Joe Girard – Known as the world’s greatest car salesman Joe Girard held the Guinness Book of World Record title for most cars sold. How did he do it? Joe understood the value of having a great network and staying in touch with people.
Every month he would send every single person who had ever bought a car from him a personal hand written card through the mail. Why? Because Joe realized that if someone bought a car from him once, they would buy a car from him again. And when they thought of car buying, Joe wanted them to immediately think of him! Joe understood the power of relationships and networking.
Now, full disclosure, Joe didn’t write all of those cards himself. He eventually had two full time assistants handwriting, stuffing, stamping, and addressing the cards for him. But the fact remains that he built a solid relationship with his network through consistent follow-up.
When was the last time you touched base with your network?
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